Dear Friends of Project III,

From ballet to hip-hop dancers, to designers, composers, artists, actors, photographers – New York City hosts a diverse range of talent that deserves to be recognized and celebrated. Yet, there's a problem in our community where new talent cannot get hired, and contracted artists cannot break free from their niche to challenge their artistic endeavors.

With this initiative, I aim to connect movement-inspired artists to other creators, commercial venues, LLC partners, researchers, and beyond to provide more employment opportunities and a platform for experimental, unexpected, yet equally targeted and engaging collaboration.

But I didn’t want Project III to just be about the creators: the idea of art being demystified is out and being real is in. I am passionate about redefining the way our evolving audiences engage with art straight at the core of the process. The traditional stage limits the concept of what defines performance. Now, with an audience revolutionized by media, the performance happens in the creation, the marketing, and the process. Our artists involved with Project III are poised to change that.

By hosting an array of live immersive experiences, digital content, networking sessions, festivals, and fundraising events, we aim to create a vibrant community of artists and art enthusiasts who are passionate about pushing the boundaries of creativity and bringing the arts into a new era.

In August 2022, we created our first work, Heaven, in a car garage with nothing besides manual string lights and – of course – a smoke machine; and we are now celebrating the close of our first official year of operations having produced 7 projects across 3 countries reaching 38 artists and raising $15K. I cannot wait to share what schemes and surprises we have in store for our artists and audiences in 2024.

We offer our services across all 50 states and internationally so that artists can combine their fundraising and grant sources to maximize their potential at a global reach. Over the next five years, Project III plans to act as a middleman and facilitator for individual projects bringing artists from different corners of their niche to create something unique together where they would have probably never connected. Project III's goal is to become a database where everyday audiences, artists, and potential employers can consume, search, and upload a constant stream of top-of-the-art creative content.

I am delighted to see how exponentially this initiative has been developing, and it's genuinely overwhelming in the best way possible to see the impressive turnout and enthusiasm that has accumulated to today. I want to express my gratitude to everyone involved in making Project III a reality: our growing board, volunteers, and all of the artists who were willing to help build this project before we were even connected to funding – but, it all starts with you. Whether you give $3 or $300, you can make a difference in shaping the future of the arts.

This initiative has the power to transform the way we create and consume art and to provide more opportunities for talented artists to shine - and I can't wait to see how we carry the torch for our generation of artists together.

Thank you for being a part of our growing community.

Warmly,
Kasey Broekema
Founder of People's Performance Project